Very cool to catch up with Dylan Beach from SBIA (Surf & Boardsports Industry Association) back in December 2017, to tell him the story of Andorwith."Starting out a brand is no easy feat. From designing ranges, working with suppliers, marketing and then trying to get product into door. The whole process can be tricky and at time frustrating and andorwith a small surf brand from South Australia know all about it. Although their fresh take on designs and brand ethos are turning heads and is helping them pave their way.
We spoke to Daniel Smith, one of the founders recently and found out some interesting stories behind the name, starting out from scratch and what it’s like to build a new surf brand in Australia."
The Surf & Boardsports Industry Association Inc (SBIA) is a non-profit organisation, founded by, and run by Surf & Boardsports Retailers and Industry Brands. They serve as the preeminent voice on a grassroots level with manufacturers, suppliers, and other associations, and we are thankful for their role in the industry.